THE SIGMA 28-105mm F/2.8 DG DN | ART
LENS ANNOUNCEMENT PROJECT

In September 2024, the new SIGMA 28-105mm F/2.8 DG DN | ART lens was released. I had the great honor of creating content for this project, which included taking various photos and videos. The goal was to show that this is a very versatile lens and that the lens fits perfectly in both a hobbyist and a professional's camera bag. I took the lens into nature for a couple of days, hiked and captured everything my eye saw on this trip. From landscapes to details of nature. I was helped by Hans Markus Antson on this project and the gallery below shows photos 6,7,8 and 11 taken by Hans. These photos were used around the world, where different SIGMA branches (Germany, France, the Nordic and Baltic countries, etc.) used the photos to promote this lens.

A short video was also made about the entire project, which can be viewed on the SIGMA Nordic Youtube channel.

You can also read the article I wrote about this photo trip here.